18x24 Avant-garde silent movie festival identity
2010
Description
Avant-garde silent movie festival which took place at the abandoned factory.
Fields
Art Direction, Exhibition Design, Graphic Design
- 18x24 Avant-garde silent movie festival identity
Avant-garde silent movie festival which took place at the abandoned shoe factory "Red Triangle" (Saint Petersburg, Russia).
18x24 Фестиваль авангардного немого кино 
- 18x24 Avant-garde silent movie festival identity
Avant-garde silent movie festival which took place at the abandoned shoe factory "Red Triangle" (Saint Petersburg, Russia) was dedicated to non-objective experimental silent film era of the 1920s and 1930s.
The language of visual identity of the festival is based on typography, regular geometric shapes (square, circle, triangle, point, line) and pure colors using the language of dynamics and statics, plastic composition and visual rhythm.
Design includes naming, logo which have been applied on vehicles, stationary, souvenirs and exhibition design.
Promotional souvenirs – t-shirts (using trompe-l'oeil effect), paper fans and glasses repeat the most popular fashion silhouettes of fashion accessories in the 1920s and 1930s. Glasses have plastic lens through which everything around seems black and white.
A coherent concept for the exhibition space uniting the information and images was developed. Banners, signages and printing products using a square as a basic shape guide visitors through the abandoned factory creating a playful and hypnotic visual rhythm of the whole event. 
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Besides special sound excursions-trips, a series of concerts, seminars and readings will be held within the bounds of the Project.
В 2010 году проект музея Булгакова «Пятое измерение «нехорошей квартиры» стал победителем VII грантового конкурса музейных проектов «Меняющийся музей в меняющемся мире», который проводит Благотворительный фонд В. Потанина.
В рамках проекта музей представляет посетителям совершенно новый образ литературного музея – динамичного, живого, а главное – открытого для слабовидящих и незрячих людей. Благодаря полученной грантовой поддержке музей оборудован инновационной аудиосистемой, позволяющей наполнять экспозицию специально создаваемыми произведениями современных композиторов.
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