Museum of St. Petersburg Avant-garde identity
2011
Description
Identity for the museum of St. Petersburg Avante-garde
Fields
Art Direction, Exhibition Design, Graphic Design
  • Museum of St. Petersburg Avant-garde Identity
    Фирменный стиль Музея петербургского авангарда ("Дом Матюшина")


    The project became a winner of  Red dot award: communication design 2011 and a winner of  New Museum Token design contest held by ACM (Association of cultural managers).

    Проект-победитель конкурса Red dot award в области коммуникационного дизайна и победитель конкурса для молодых художников и дизайнеров "Новый музейный сувенир" в рамках проекта Музейный сувенир/Museum Token, объявленного Ассоциацией менеджеров культуры (АМК).
  • The new visualidentity of Museum of St. Petersburg Avant-garde, which is also the only existing museum of Russian avant-garde,presents an absolutely new image of an art museum – vivid, animated,interactive, contemporary and, first and foremost, open to all kinds ofaudience.
    Thenew visual system is based on art theories and experiments on color, sound andperception of color of Russian cubo-futurists and avant-garde artists. Identity simultaneously reflects the Museum’s uniquehistory and tradition as well as its new future role as one of the majorcultural destinations of St. Petersburg. The new visual identity should bothfurther the museum’s traditions and revitalize the museum creating a modernfeel within a historic context.
    The logo is inspired by an image of a crystal structure, apopular metaphor among the avant-garde artists. At the heart of the identitythere is an idea of movement, of flight, a flood of light passing through thecrystal, which convex and concave shapes create vibration on the planeabolishing a sense of gravity and forming a new measure of space. Thecomposition of typography types simulates destruction of the past, of theoutdated ideas and obsolete museum images with new ideas and a new approach tothe exhibition design.
    The crystal structure is a flexible and playfulcomposition and could be easily applied to everything from printing productsand museum souvenirs to exhibition design and guidance system constructing astrong visual platform through the whole Museum.
  • Renowned design prize: Winning work Museum of St. Petersburg Avant-garde Identity wins the red dot seal of quality!
    The jury agreed: In recognition of excellent Winning Work Museum of St. Petersburg Avant-garde Identity Designer Heather Hermit will receive the sought-after red-dot in "the red dot award: communication design", one of the largest and most internationally acclaimed design competitions. This testifies to the prize-winner's very high level of design. 15 jury members, all of whom are design experts of international repute, assessed every single one of the total 6,468 entries in a process that lasted several days. Just 608 works were awarded a red dot. All of the award-winning works in 2011 will be on show in the special exhibition "Design on stage - winners red dot award: communication design 2011" in the MünzeBerlin.

    “Year after year, the jury isoverwhelmed by the wealth and the variety of the works submitted. Although themajority of the entries meet high quality standards, only the best designs wina red dot design award,” explains Prof. Dr. Peter Zec, the initiator and CEO ofthe red dot. “In 2011, the jury again used its expert knowledge to assess thecreative achievements of design ‘veterans’ but also of new, up-and-comingdesigners, placing a great deal of emphasis on originality, emotional anddesign quality as well as conciseness”. The result is deserved winners thatstood out amongst thousands of entries from 40 countries thanks to theirexcellent design.

    Award ceremony and exhibition
    All of the winners will becelebrated at a stylish award ceremony on 7 October 2011 in the Konzerthaus inBerlin. Afterwards, the Designers’ Night will take place in the Alte MünzeBerlin. The event will be a high-spirited party during the course of which thespecial exhibition “Design on stage – winners red dot award: communicationdesign 2011” will be launched. The exhibition will showcase all of theaward-winning works from 7 to 16 October 2011.

    The red dot design award
    The red dot design award is theworld’s largest design competition. The Design Zentrum Nordrhein Westfalenstarted honouring excellent design as far back as 1954, when it was calledIndustrieform e.V. The sought-after “red dot” has since become established asan internationally recognized seal of quality, and is now awarded in differentdisciplines. The winning works will be on show in the red dot design museum,which houses the world’s largest collection of contemporary design.